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Sulphate-free cleansing gel derived from mild surfactants and moisturizing Aloe Vera that gently cleanses the face, body and hair without causing dryness. Due to its purifying and emollient ingredients, this gel perfectly removes dirt and impurities from the whole body while providing an invigorating feeling of freshness. Its emulsifying and revitalizing ingredients leave skin and hair soft, smooth and silky to the touch.
Free shipping on orders over $99
Purifying Cleansing Gel
Every layer in this formula earns its place. These are the actives doing the quiet, daily work of hydration, softness, and calm.
PRESERVATION
BioLichen™
Protective lichen chemistry, refined over hundreds of millions of years, that helps preserve each formula naturally.
BARRIER & HYDRATION
Jojoba Oil
A wax ester that mirrors skin's own sebum.
Instead of following beauty trends,
we focus on building healthier-looking skin.
Instead of overwhelming skin,
we respect its natural biology.
Instead of chasing buzzworthy ingredients,
we select ingredients that have earned their place.
Instead of relying on marketing,
we believe education creates confidence.
FROM THE COMMUNITY · #PURALTA
Real routines, real skin. A few of the faces sharing their Puralta ritual with us.
Three weeks in and my skin just feels calmer — less tight after cleansing, softer by morning.
@hannah.k
The barrier serum is the first thing that's kept my cheeks from flaking through winter.
@mara.olsen
Two pumps, morning and night. My makeup sits so much smoother now.
@dani.reyes
Redness around my nose has genuinely settled. It feels like my skin, just better.
@theo.lin
I stopped over-layering. One good barrier step and my routine finally feels simple.
@priya.n
A month of daily use and my skin bounces back faster — comfortable, never greasy.
@jules.m
On every order, all year, with a Preferred Customer membership.
Renews yearly. Cancel anytime.