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ALOE VERA + OLIVE LEAF · THE SIGNATURE BASE

Where every formula begins.

Two botanicals, Organic Aloe Vera and Olive Leaf Extract, replace water at the base of every Puralta formula. Support built into the very first ingredient. In fact, water is the last ingredient in every product.

INSTEAD OF WATER

A better formula starts with a better foundation.

Water is the first ingredient in many skincare formulas. It helps dissolve ingredients and makes products easy to apply, but we saw an opportunity to make that foundation do more. Puralta starts with aloe and olive leaf extract, bringing purposeful skincare ingredients to the base of every formula.

Our first ingredients

Organic Aloe Vera + Olive Leaf Extract

Hydration, botanical compounds, and antioxidant protection — working from the very first drop, not added at the end.

TWO BOTANICALS, ONE BASE

A hydrator and a protector.

THE HYDRATOR

Aloe Vera

Aloe barbadensis Miller

Aloe brings soft, water-rich hydration and comfort to the base, along with a rich mix of naturally occurring compounds.

THE PROTECTOR

Olive Leaf Extract

Olea europaea

Naturally rich in powerful olive polyphenols- so Puralta's skincare base defends against everyday oxidative stress.

ALOE, BY THE NUMBERS

Power of Aloe.

Aloe's power is a dense store of botanical compounds the plant uses to survive, and skincare has trusted for millennia.

Identified

200+

compounds in Aloe

Together, they give Aloe its soothing, water-rich feel.

Trusted for

4,000 yrs

across civilizations

Egypt, Greece, Rome, India, China - few botanicals have stayed relevant this long.

WHAT'S INSIDE

Exploring Aloe.

Aloe still holds a remarkable spread of naturally occurring compounds- the reason it has outlasted every skincare trend.

Polysaccharides

Help the gel hold water and lend a smooth, cushioning feel.

Amino acids

The building blocks proteins are made from.

Vitamins

Naturally occurring, including antioxidant vitamins.

Minerals

Trace elements the plant draws from its environment.

Enzymes

Active molecules that shape how the gel behaves.

Plant sterols

Lipid-like compounds that complement the skin.

Sugars

Simple carbohydrates that support the gel's texture.

Antioxidants

A botanical layer of defense against oxidative stress.

WHAT IT IS

The olive tree's own antioxidant.

Olive Leaf Extract is naturally rich in polyphenols found primarily in olive leaves and olives - some of the most powerful antioxidants found in nature. Polyphenols aren't added vitamins. Plants make them as a survival strategy, to defend against ultraviolet light, disease, and oxidation. It's the same chemistry that lets an olive tree stand for centuries in hard sun and thin soil - and one of the most extensively studied polyphenols precisely because of how effectively it works. It stands apart for its potency and stability, it keeps working in a formula instead of fading.

HOW IT WORKS

How Olive Leaf Extract does its work.

Stress arrives

Sun, pollution, smoke, and even normal metabolism create unstable molecules called free radicals.

Damage begins

Left unchecked, free radicals drive oxidative stress - linked to many visible signs of aging.

Olive Leaf Extract responds

It neutralizes free radicals before they do unnecessary damage, so skin can meet daily life more calmly.

SORTING FACT FROM FICTION

Three things worth getting right.

They don't. Antioxidants help support the skin's natural defenses against environmental oxidative stress, contributing to healthier-looking skin over time.

Skincare is about balance. A few thoughtfully chosen antioxidants working together make a more elegant formula than relying on one alone.

Olive oil is fatty acids and lipids. Olive Leaf Extract comes from the leaves and is rich in antioxidant polyphenols — a different role entirely.

FROM THE FIRST DROP

A better base leads to better skin.

Hydration

A soft, water-rich cushion from Organic Aloe Vera.

Antioxidant protection

Olive Leaf Extract, a daily buffer against oxidative stress.

Barrier support

A base the skin's own defenses are happy to build on.

BARRIER FIRST

The first ingredient is a promise.

Aloe Vera and Olive Leaf Extract, chosen to support your skin from the very first drop - not simply to fill the bottle.

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