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Formula based on hyaluronic acid specially formulated for skin lacking hydration and mature skin. This serum instantly and intensely moisturizes the skin and leaves it supple and plumpy. Areas of dehydration are immediately relieved and the complexion looks more radiant. This formula is enriched with moisturizing ingredients to help regenerate the cutaneous moisture barrier and protect the skin from drying out. The skin is immediately smoother and soft to the touch. Its wealth of antioxidant vitamins and prebiotics protects the skin against external aggressions and help prevent the signs of aging.
Free shipping on orders over $99
Hydra+ Plumping Serum
Every layer in this formula earns its place. These are the actives doing the quiet, daily work of hydration, softness, and calm.
BRIGHTENING & TONE
Vitamin C
Antioxidant support for a brighter, even-looking tone.
BALANCE & CLARITY
Salicylic Acid
An oil-soluble BHA that keeps pores clear.
BARRIER & HYDRATION
Prebiotics
Food for a healthy skin microbiome.
PRESERVATION
BioLichen™
Protective lichen chemistry, refined over hundreds of millions of years, that helps preserve each formula naturally.
Instead of following beauty trends,
we focus on building healthier-looking skin.
Instead of overwhelming skin,
we respect its natural biology.
Instead of chasing buzzworthy ingredients,
we select ingredients that have earned their place.
Instead of relying on marketing,
we believe education creates confidence.
FROM THE COMMUNITY · #PURALTA
Real routines, real skin. A few of the faces sharing their Puralta ritual with us.
Three weeks in and my skin just feels calmer — less tight after cleansing, softer by morning.
@hannah.k
The barrier serum is the first thing that's kept my cheeks from flaking through winter.
@mara.olsen
Two pumps, morning and night. My makeup sits so much smoother now.
@dani.reyes
Redness around my nose has genuinely settled. It feels like my skin, just better.
@theo.lin
I stopped over-layering. One good barrier step and my routine finally feels simple.
@priya.n
A month of daily use and my skin bounces back faster — comfortable, never greasy.
@jules.m
On every order, all year, with a Preferred Customer membership.
Renews yearly. Cancel anytime.