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FORMULA INTELLIGENCE
Ingredients, each with a job
Signature synergy systems
Philosophy: barrier first
WHERE A FORMULA BEGINS
The most important decision isn't the hero ingredient — it's what the formula is meant to accomplish. Each collection begins with a clear objective; only then does the work of choosing ingredients begin.
From there, every candidate faces one question: does it meaningfully serve that goal? Adding ingredients is easy. Removing them takes discipline — and that restraint is what makes a formula feel intentional.
Every collection begins with a single, clearly named goal — never an ingredient.
Each candidate faces one question: does it meaningfully serve that goal?
Anything that doesn't earn its place is removed. Discipline is the feature.
THE INGREDIENT LIBRARY
There is no perfect ingredient — each has its strengths and its limits. Filter by what it does, then open any name to see why we chose it.
The protector in our aloe & olive base, rich in antioxidant polyphenols.
Drawn from olive leaves and naturally rich in polyphenols, among the most-studied antioxidants. Paired with aloe, it's part of the base every Puralta formula begins with.
The hydrator in our aloe & olive base, and our water replacement.
More than 99% water, but the rest — polysaccharides, vitamins, plant sterols — makes it a gentle, hydrating base we use instead of plain water.
Botanical messengers that support the look of renewal.
Naturally occurring plant vesicles that carry botanical compounds; the signature of Firming + Renewal, paired with proven ingredients rather than replacing them.
Australia's antioxidant fruit — radiance without harshness.
One of the richest natural sources of vitamin C, plus polyphenols and ellagic acid; brightness through antioxidant support rather than aggressive exfoliation.
A calming hydrosol for stressed, reactive skin.
The gentle botanical water of steam distillation; the hero of Sensitive + Barrier, chosen to support comfort rather than challenge the skin.
Nature's moisture reservoir — holds water in the skin.
A humectant that acts like a microscopic sponge; foundational because every skin concern benefits from proper hydration.
A Natural Moisturizing Factor your skin already makes.
Part of the skin's own Natural Moisturizing Factor; it reinforces a process the skin already performs rather than introducing an unfamiliar one.
Food for a healthy skin microbiome.
Plant-derived sugars and fibers that nourish beneficial microorganisms — we cultivate a healthy ecosystem rather than sterilize it.
The mortar of the barrier — about half its lipids.
Structural lipids that make up roughly half of the barrier; they reinforce an existing system rather than introduce something foreign.
Antioxidant support for a brighter, even-looking tone.
Ascorbic acid supports the look of collagen and antioxidant defense; a defining ingredient of Brightening + Tone, always paired with daily sunscreen.
A fat-soluble antioxidant that protects lipids.
Tocopherol quietly reinforces the skin's own antioxidant defenses as part of a network with olive leaf extract, vitamin C and more.
Essential fatty acids that replenish barrier lipids.
Linoleic and alpha-linolenic acids — structural lipids that reinforce the barrier rather than simply sit on the surface.
Evens the look of tone without exfoliating.
Despite the name it is not an exfoliating acid; it improves the look of uneven tone through a gentler mechanism that keeps the barrier intact.
Targets the look of dark spots and uneven tone.
A stable, purified brightening ingredient that complements tranexamic acid, vitamin C and licorice — a network, not a single miracle.
Botanical brightening with antioxidant comfort.
Rich in glabridin and flavonoids; it bridges traditional botanical wisdom and modern formulation inside the Brightening + Tone system.
Vitamin B3 — supports barrier, tone and balance at once.
One of the most versatile ingredients in skincare, influencing several systems at once; it strengthens formulas quietly behind the scenes.
An oil-soluble BHA that keeps pores clear.
It dissolves in oil to work where blemishes begin; used in Balance + Clarity to remove what does not belong while preserving what healthy skin needs.
Balances shine while respecting hydration.
Pairs zinc's balancing benefits with PCA's hydration, so oily skin never has to choose between clarity and moisture.
A stable lipid your skin already recognizes.
The stabilized form of squalene, a lipid found in healthy sebum; lightweight nourishment that strengthens the whole moisturizing system.
An African botanical for firmer-looking skin.
Valued in traditional practice and respected by formulators; part of the Firming + Renewal strategy, never acting alone.
A botanical for smoother, firmer-looking texture.
Known as the "buzz button" plant; in skincare it supports the look of smoother, firmer texture as part of an orchestrated system.
Short amino-acid messages that support renewal.
Short chains of amino acids that support the skin's own processes — messengers, not building blocks, and never a replacement for collagen.
A polyphenol antioxidant network from Camellia sinensis.
Minimally oxidized leaves preserve the polyphenols; a scientifically respected antioxidant that strengthens nearly every routine.
A spring-bud botanical for revitalized-looking skin.
Harvested from unopened buds concentrated with growth compounds; intelligent renewal rather than aggressive intervention.
A wax ester that mirrors skin's own sebum.
Technically a liquid wax ester whose structure resembles human sebum; lightweight barrier support compatible with nearly every skin type.
A complete moisturizer rich in fatty acids.
Naturally solid and rich in oleic and stearic acids plus tocopherols; balanced with squalane and jojoba to feel luxurious, not heavy.
THE FOUNDATIONS
Skincare celebrates intensity: higher percentages, more actives, faster results. But like exercise or nutrition, there is a point where more no longer means better. A longer ingredient list isn't a stronger formula; restraint is a feature, not a shortcut.
Thoughtful simplicity is harder to achieve than complexity. We choose botanicals not because they sound exotic, but because each contributes something meaningful. Gentle and effective-looking are not opposites.
BARRIER FIRST
This is the thinking behind every formula. See how it comes together across the collections.
